Decoding data- the new marketing gene | Suresh Shankar @ Crayon Data [S02, #12]
Description
Data data everywhere, but not an iota of insight! You’ve gathered a ton of data, but what do you do with it? How do you turn your data into useful information? This episode is a masterclass on converting data into marketing insights, and what kind of muscle and genes a modern marketeer needs to develop. Listen on as Vani decodes the value of Data for winning the battle of customer love.
👉 Listen to the podcast to learn about:-
01:40 - Different kinds of data.
06:30 - How to use data intelligently?
14:00 - First-party data is your best bet for success.
17:00 - Simple practical ways to use data to drive growth.
📄 Click here to read the transcript
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This show is sponsored by CherryPeachPlum Growth Consultancy. 🍒 CherryPeachPlum is a marketing-focused business consultancy that delivers business results. Get in touch via www.cherrypeachplum.in to get marketing solutions that work in the real world.

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